Your Twitter Business Card
March 18, 2011 by Michelle | No Comments
Business cards have long been a favorite low-cost marketing tool. We learn early on to utilize our business cards to both share our information and to gather information of prospects by writing it on the back of the card. We leave our cards with tips in a restaurant or at the register after paying our check.
Business cards have just gotten cheaper, free even. You can now have a business card for Twitter that you can share with your followers. twtBizcard is a Twitter application that allows you to send your business card via an @ reply and by use of a hashtag (#).
When welcoming new followers you can share with them your twtBizCard or share it while thanking someone for a reply or retweet of one of your Twitter posts.
Sharing from the twtBizCard... Read More...
Word of Mouth Marketing with Twitter
March 17, 2011 by Michelle | No Comments
Word of mouth marketing is the most cost effective marketing available to any business. While it is also the most difficult to gauge or measure, there is no doubt, positive word of mouth marketing is more than effective.
The most challenging part of a marketing campaign that is strictly word of mouth is getting people to talk about your business. In the information age this is not nearly the mountain climbing issue it used to be. In fact, it’s quite easy these days. You just have to know the proper venues for doing so.
Well over one billion messages are sent in one day’s time on Twitter, and your business should be contributing its share. Twitter is an instant billboard – A split second public message... Read More...
Who, What, Why of Twitter Marketing
March 16, 2011 by Michelle | No Comments
Gaining your audience’s attention on Twitter when your tweets are among thousands in a short time frame is a primary objective for many marketers. How often do we read tweets that appear to be nothing more than the last thousand seemingly pointless thought processes? How do you set your Twitter posts apart and help to build a foundation on which to place your marketing efforts?
Take time to think about what you are going to tweet so that your tweets are not counted among the simplistic multitudes.
Consider the Who, What, Why of your post. When you take into consideration the who’s, the what’s, and the why’s of your tweets and you answer these questions intelligently, you will keep your audience with you.
WHO?
WHAT?
WHY?
Very... Read More...
The Committed Twitter Marketer: How Often Should You Tweet?
March 15, 2011 by Michelle | No Comments
Do you tweet once a day? Once an hour? Every few minutes? Or maybe your posts are so infrequent that you have almost forgotten you have a Twitter account.
But you have decided to use Twitter as a marketing tool for your business. So the question then becomes how often should you tweet? How many tweets does it take to make you a committed Twitter Marketer?
But the true question is not about how often, but rather about the quality of the tweets you offer. Twitter is for social networking, a place to build relationships. While it is completely appropriate to market your sales and services on Twitter, you must remember the most important aspect of any relationship is building report and trust. And the way to do that is by sharing yourself as well... Read More...
Designing Your Twitter Background
March 14, 2011 by Michelle | No Comments
More and more business owners are now marketing their businesses on Twitter. With any serious business you want to have a professional online presence. Many social networks allow for the modification of their default theme, and with that Twitter is no exception. But you want to take it to the next level. You want your background to stand out and set you apart. Making use of a custom-designed background will create a substantial impact.
How can you design your Twitter background?
Let’s first start with the information you wish to convey. You will want to include your business name, perhaps a logo, textual links to your business website or possibly other social network URLs. Other information you can include a short bio, contact information... Read More...